Beat the Blerch
Tags: branding, graphic design, mobile-first, php, responsive, web design
For my first responsive, mobile-first design I chose the Beat the Blerch Race Series. I am a crazy big fan of the Oatmeal, and was very familiar with the current branding from his book and of their race site.
I decided to go with branding similar to his book, instead of the all green color scheme he has for his race site currently. I wanted to make sure, though, I use similar fonts and sprinkle images of the Blerch all around, plus add images from last years inaugural race.
Being a racer myself, I knew what the customer would want from a race series site. I focused on three things: making sure registration link was prominent on every page, the location and date was obvious, and that all additional information was easy to find.