“I Am” H&M Campaign

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This is a project for an ad campaign for H&M. The idea was that the same girl can change her look through H&M and her mood on the day.

Photos were shot on site at an actual H&M store, allowing me to pull the different looks from their racks.

This project was my first real Photoshop exploration, delving deep into photo manipulation and learning retouching techniques.

 

 

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