“I Am” H&M Campaign
Tags: branding, graphic design, photography, photoshop, print, retouching
This is a project for an ad campaign for H&M. The idea was that the same girl can change her look through H&M and her mood on the day.
Photos were shot on site at an actual H&M store, allowing me to pull the different looks from their racks.
This project was my first real Photoshop exploration, delving deep into photo manipulation and learning retouching techniques.