IB Forum Menu
Tags: branding, graphic design, illustrator, InDesign, print
My menu redesign and for the IB Forum, a fun sports bar and grill steps away from Imperial Beach sand.
I previously bar-tended part time for this restaurant so I was very familiar with the product and their brand. I decided to use warm colors and fun retro surf fonts for headlines to spice up their current menu.
The main challenge for this was to organize the long list of menu items into a menu that would flow and lead the eye to higher priced menu items. An additional kids menu was made too with activities.